On the vibrant day of May 14th, the ZAB Media Festival’24 commenced with fervor and purpose, igniting discussions and igniting creativity. Distinguished guests, industry leaders, and media enthusiasts converged to explore the theme ‘Amplifying the Unheard.’ From insightful panel discussions dissecting the evolution of Pakistani music and television drama to immersive workshops unraveling the art of concise filmmaking and cinematography, the day was an ode to the diverse narratives shaping our society. As the festival unfolds, anticipation mounts for more enriching masterclasses, thought-provoking discussions, and a vibrant celebration of SZABIST alumni talent.