Master of Media Science

Details and Semester Outlines for MMS

The Faculty of Media Sciences at SZABIST offers an evening, 18 months Master of Media Science degree. Students enrolling in this program will be offered to select any one of the 3 streams of specialization; Media Production and Design stream– primarily for media professionals already engaged in leading creative teams of their respective media houses and are interested in polishing their cognitive as well as computer-generated information skills. This will also be beneficial for students engaged in middle management cadre in production houses as part of their creative teams in varied capacities and are hampered in their careers because of lack of knowledge and understanding of production technique skills; Digital Journalism & Global Communication stream is offered for all who want to develop an in-depth understanding of journalistic practices and are interested in specializing in analytical skills related to both print and electronic media; Fashion Media & Digital Communication stream is for professionals who want to join the growing Fashion media and merchandising industry in Pakistan, in addition to courses that help in managing public relations and communication strategy of companies and nonprofits.

In addition to the three specializations offered students are at liberty in choosing their path of academic research related to praxis; through course work or Thesis (students who are interested in following an academic career leading to a doctorate). GAT General/ HAT result of 50% is required for MMS as per HEC requirements

In Spring Semester students decide their respective chosen stream; choice of Electives vary according to the three options offered to students. Specialization Streams Offered: Media Production and Design; Digital Journalism & Global Communication; Fashion Media & Digital Communication.

To be awarded an MMS Media Science degree, students need to complete total of 30 credit hours. Students can finish their degree program by pursuing one of the two available options:

MS by Thesis 30 Credit hours (10 courses), which includes 4 core courses (12 credit hours), 4 electives (12 credits hours), Thesis I & Thesis II (6 credit hours)

MS by course work 30 Credit hours (10 courses), which includes 4 core courses (12 credit hours), 6 electives (18 credit hours)

All students must complete their degree within four years.

Admission Requirements

For admission in the MMS program, the candidates must possess 16 years of relevant education with minimum 2nd Division/2.00 CGPA from an HEC recognized university. Candidates who do not have Media Sciences (including Communication Design, Applied Arts, Social Sciences, Advertising/Marketing, and Performing Arts etc.) background, following conditions will apply:

  1. Students need to complete four remedial/deficiency courses (12 credits hours) in the first semester before they will be permitted to continue regular courses.
  2. This semester will be considered zero semester and the credits will not contribute to the CGPA.
  3. These courses will be mentioned on the transcript with a zero GPA.
  4. The length of the completion of the degree will increase by one semester though the maximum limit of four years of degree completion will remain the same.
  5. GAT (General)/HAT relevant is mandatory for all Masters Candidates with a minimum score of 50%. Last Degree verification by Higher Education Commission (HEC) is required.

First Year


MMS 5101 Applied Media Research
MMS 5102 Digital Culture and Society
MMS 5103 Media Evolution and Innovation
MMS 5104 Media Theories and Application


MMS 5xxx Elective I
MMS 5xxx Elective II
MMS 5xxx Elective III
MMS 5209 Thesis I/MMS 5xxx Elective

Second Year


MMS 5xxx Elective IV
MMS 5309 Thesis II/MMS 5xxx Elective


Media Production and Design Stream

MMS 5431 Urban Geographies and Visual Cultures
MMS 5433 Camera and Lights
MMS 5436 Film Analysis
MMS 5439 Story Telling and Screenplay Writing
MMS 5435 Documentary Making
MMS 5434 Directing
MMS 5441 Theories of Film and Television
MMS 5432 Aesthetics of Films
MMS 5438 Production Management
MMS 5442 Theories of Visual Culture and Film
MMS 5437 New Media Production

Digital Journalism and Global Communication Stream:

MMS 5237 Global Journalism
MMS 5231 Beat Reporting
MMS 5238 Investigative Journalism
MMS 5243 Multi-Format News Reporting
MMS 5232 Data Journalism
MMS 5235 Fashion and Entertainment Journalism
MMS 5241 Media and Post-Colonialism
MMS 5242 Media, Politics and Governance
MMS 5239 Issues in International Media
MMS 5234 Digital Journalism
MMS 5236 Global Communication
MMS 5233 Development Communication

Fashion Media and Digital Communication Stream:

MMS 5339 Interaction Design for Fashion Industry
MMS 5336 Fashion Design trends
MMS 5334 E-commerce for Fashion
MMS 5332 Digital Media and Fashion Industry
MMS 5341 Social Media and Online Communication
MMS 5331 Digital Fashion Illustration
MMS 5337 Fashion Photography
MMS 5335 Fashion Advertising
MMS 5338 Fashion Public Relations
MMS 5333 Digital Visual Communication

Electives will be offered depending on the availability of the resources.