Master of Advertising

Semester Outlines for MoA

The Faculty of Media Sciences at SZABIST offers an evening, 18 months Master’s degree program in Advertising, providing students, a comprehensive training through courses that prepare them to engage in various career options in the advertising industry. To be awarded a Master of Advertising degree, students need to complete total of 30 credit hours (10 courses), which includes 5 core courses(15 credits hours ), 3 electives (9 credit hours) and Research project I & II (6 credit hours).

Eligibility

Students with a 4-year undergraduate degree or 16 years of equivalent education with minimum 55% marks/CGPA 2.5 from a university recognized by the HEC are eligible to apply.

First Year

FALL SEMESTER

MD5168 Research Methods in Advertising
MD5164 History of Communication and Advertising
MD5166 Ideation Techniques in Advertising
MD5167 Principles of Advertising

SPRING SEMESTER

MD5268 Creative Advertising Campaigns
MD5xxx Elective I
MD5xxx Elective II
MD5xxx Research Project I

Second Year

FALL SEMESTER

MD5xxx Research Project II
MD5xxx Elective III

ELECTIVES

MD5351 Campaign Strategy
MD5264 Copywriting and Advertising Conceptualization
MD5265 Digital Advertising
MD5272 Advanced Integrated Marketing Communication
MD5352 New Media Advertising

MD5273 Strategic Brand Management
MD5269 Strategic Creative Development
MD5353 Media Planning & Strategy
MD5274 Consumer Engagement
MD5271 Advertising Account Management

Electives will be offered depending on the availability of the resources.