On 26th April, 2024, the Department of Management Sciences at SZABIST University (Karachi Campus) hosted an enlightening corporate training session titled “E-Commerce 101: Store Development, BI, Performance Marketing, and Public Relations.” The event aimed to equip students with essential skills and knowledge necessary for success in the dynamic world of e-commerce.
The training session delved into various aspects critical to understanding and thriving in the e-commerce landscape. Participants had the opportunity to explore topics such as store development, business intelligence (BI), performance marketing strategies, and the role of public relations in building and maintaining a strong online presence.
Led by industry experts and professionals, the sessions were designed to provide practical insights and actionable strategies. The event was well-attended by students enrolled in BBA 4A, B & C Retail Management Classes, eager to enhance their professional acumen and stay abreast of the latest trends in e-commerce.
