BBA

Details & Semester Outlines for BBA

SZABIST University offers a four-year (eight semesters) BBA degree program of 146 credit hours. This is SZABIST University’s flagship Business Program. For the BBA program, students are required to complete 43 courses and 03 credit hours Business Project, a 02 credit hours Community Service Project and 03 credit hours Graded Internship and a Program Relevant Certification. Students will also take 6 Program Elective courses from Management and HR, Marketing, Finance, Business Analytics, Media and Communication or Supply Chain Management. The maximum time limit for degree completion is six years, offering flexibility to learners. The BBA program is accredited by ACCA,National Business Education Accreditation Council (NBEAC) and is also affiliated with the Chartered Financial Analyst (CFA) Institute and CIMA.


First Year

Fall Semester

BA 1108 IT in Business
BA 1109 Personal Management and Communication
BA 1203 Management Principles
BA 1206 Oral Communication and Presentation Skills
BA 1122 Islamic Studies /Humanities***
BA 2313 Sociology***
BA 1215 Ideology and Constitution of Pakistan***
BA 1120 Understanding of Holy Quran -I****

Spring Semester

BA 1101 Introduction to Accounting
BA 1102 Microeconomics
BA 1105 English Writing Skills
BA 1204 Maths for Business
BA 2403 Business Ethics
BA 2312 Human Behavior
BA 1220 Understanding of Holy Quran -II ****/BA 1219 Ethics and Morality


Second Year

Fall Semester

BA 1201 Financial Accounting
BA 1211 Logic and Critical Thinking
BA 3504 Organizational Behavior
BA 2303 Marketing Principles
BA 1202 Macroeconomics
BA 2406 Business and Electronic Communication

Spring Semester

BA 2414 Digital Transformation and AI in Business
BA 2411 Cost and Management Accounting
BA xxxx Natural Science Elective (as offered by Campus)
BA 3502 Entrepreneurship
BA 2413 Consumer Behavior***
BA 2415 Community Service Project***
BA 2418 Pakistan Studies***


Third Year

Fall Semester

BA 3501 Financial Markets and Institutions
BA 3508 Media Management
BA 2407 Probability and Statistical Inference
BA 4801 Law and Taxation
BA 2301 Introduction to Business Finance
BA 3607 Operations Management

Spring Semester

BA 3601 Financial Management
BA 3602 Marketing Management
BA 3603 Business Research Methods
BA 3614 Business Analysis and Forecasting
BA 4804 Human Resource Management
BA 3630 Internship/Field Experience**

Fourth Year

Fall Semester

BA xxxx University Elective (as offered by Campus)
BA 4131 Program Relevant Certification
BA 4705 Services Marketing
BA 4xxx Program Elective-I
BA 4xxx Program Elective-II
BA 4xxx Program Elective-III


Spring Semester

BA 3505 Quantitative Skills
BA 4710 Business Project
BA 4814 Project Management
BA 4xxx Program Elective-IV
BA 4xxx Program Elective-V
BA 4xxx Program Elective-VI

UNIVERSITY ELECTIVES

(To be offered by the campus as Compulsory courses)

BA 3506 Foreign Languages
BA 3519 Current Affairs
BA 3613 World Economy
BA 3619 Enterprise Management
BA 4701 Islamic Banking and Finance*
BA 4707 Marketing Research*
BA 3515 Graphic Design for Multimedia*
BA 3621 Professional Development
BA 3521 Auditing
BA 3522 Social Advocacy and Community Service
BA 3622 e-Commerce*
BA 3523 Software Tools for Business*
BA 3513 Fundamentals of Artificial Intelligence*
BA 3512 Cooperative Societies (3,0)
BA 3514 Sustainability and Technology*
BA 3609 Pakistan Economy

NATURAL SCIENCE ELECTIVES

(To be offered by the campus as Compulsory courses)

BA 3623 Agricultural Science
BA 3624 Ecology
BA 3625 Environmental Science
BA 3626 Theory of Science
BA 3514 Sustainability and Technology*

PROGRAM ELECTIVES

Finance

BA 4115 Derivatives
BA 4214 Micro Finance
BA 4218 Financial Research
BA 4735 Islamic Banking and Finance*
BA 4719 Investment Banking
BA 4724 Financial Modeling
BA 4752 Financial Reporting and Analysis
BA 4831 Portfolio and Investment Management
BA 4833 Security Analysis
BA 4834 Treasury and Funds Management
BA 4855 Financial Risk Analysis
BA 4769 Fintech
BA 4774 Alternative Investments
BA 4771 Block Chain for Business
BA 4772 Digital Assets
BA 4740 Corporate Governance


Marketing

BA 4116 Supply Chain Management
BA 4125 Emerging Media
BA 4126 Trade Marketing
BA 4217 Experiential Marketing
BA 4836 Marketing Research*
BA 4721 Advertising
BA 4722 Brand Management
BA 4739 Export Marketing
BA 4815 Event Management
BA 4816 Industrial Marketing
BA 4821 Media Planning
BA 4824 Sales Management
BA 4842 Graphic Design for Multimedia*
BA 4859 Product Innovation and Design
BA 4866 Integrated Marketing Communications
BA 4762 Digital Marketing
BA 4868 Marketing Analytics
BA 4874 e-Commerce*
BA 4830 Retail Management
BA 4869 Social Media Analytics
BA 4872 Consumer Insights and Analytics
BA 4876 Content Production for Digital Platforms

Supply Chain Management

BA 4116 Supply Chain Management
BA 4126 Trade Marketing
BA 4768 Total Quality Management
BA 4739 Export Marketing
BA 4742 Customer Relationship Management
BA 4764 Dynamics of Logistics and Distribution
BA 4824 Sales Management
BA 4859 Product Innovation and Design
BA 4830 Retail Management

Management & HR

BA 4117 Salary and Compensation
BA 4711 Change Management
BA 4712 Industrial Relations and Labor Laws
BA 4713 Leadership and Motivation Techniques
BA 4812 Recruitment and Selection
BA 4813 Training and Development
BA 4826 Talent Management
BA 4837 Performance Appraisal
BA 4768 Total Quality Management
BA 4777 Sustainability and Technology
BA 4877 HR Metrics and Dashboarding
BA 4867 Business Analysis and Forecasting*
BA 4740 Corporate Governance



Business Analytics

BA 4773 Programming for Business
BA 4871 Business Intelligence Tools and Techniques
BA 4872 Consumer Insights and Analytics
BA 4771 Block Chain for Business
BA 4772 Digital Assets
BA 4869 Social Media Analytics
BA 4873 Software Tools for Business*
BA 4877 HR Metrics and Dashboarding
BA 4867 Business Analysis and Forecasting*
BA 4868 Marketing Analytics


Media and Communications

BA 4125 Emerging Media
BA 4127 Experiential Marketing
BA 4721 Advertising
BA 4821 Media Planning
BA 4842 Graphic Design for Multimedia
BA 4866 Integrated Marketing Communications
BA 4822 Media Production
BA 4869 Social Media Analytics
BA 4876 Content Production for Digital Platform


 

*University Elective can be taken as an Elective if not offered by the Campus as a compulsory course.

All courses may not necessarily be offered every year. Alternate Courses may be substituted as and when required.

Full time academic load is 18 credits hours. All students are required to register for full load in the first semester.

**Internship/Field Experience

The students will be required to complete a graded internship of minimum 6 weeks in 6th semester or in summers after the 6th semester or program relevant field experience of minimum 06 months duration to qualify for the degree.

***Courses are of 02 credit hours.

**** Courses are of 01 credit hours